

The AJ Hackett worldwide group of companies across 7 countries (Australia, New Zealand, France, Macau, Indonesia, Singapore & Russia), has over 500 staff, that represent the ultimate innovation and commitment to excellence in adventure tourism. The company has thrilled over 4 million customers since its inception in 1988.
Business Leaderz Group was approached by AJ Hackett through a referral to look into the business and eventually sit as Chair of the board and to be an advisor to the CEO and founder. AJ Hackett ultimately wanted to step back and focus more on the strategic aspects of the business.
- Restructured the entire business globally, implementing stronger governance, board reporting systems, and global digital metrics
- Succession plan replacing four General Managers across seven countries, ensuring stability for the next 10-20 years
- Founder successfully stepped back from daily operations to focus on legacy and innovation
- Increased global revenue by 12% over the following 2 years
I'm the creator of Bungy Jumping around the world and many other crazy activities. We've been involved in this business for over 30 years. Five years ago I met Rich Bell at an Unfiltered conference and quickly found out he was one of the smartest men I've met. Rich had a look at the company after which we invited him to work on the board. He was a breath of fresh air for everyone involved in the 7 countries we operate in. Every tin we opened was a can of worms, but with Rich's energy and input we became motivated and we took our company to a completely different level. I'd recommend to anybody out there that's an entrepreneur or established company that is looking to the future that Rich is your man.














